Tips for Marketing Your Business for the Holidays

Do you have a plan to attract new customers this holiday shopping season? According to the National Retail Federation, consumers are expected to spend about $19.9 billion this Christmas. With plenty of money to be made, it’s important to start putting your marketing plan in motion.

Your prospective clients, whether they are consumers or businesses, are likely paying close attention to promotions, special offers, and more as they plan their shopping sprees and year-end budgets. In fact, chances are that your prospects are already making their holiday lists. According to an eMarketer Webinar, at least 25% of consumers made some holiday purchases by Halloween in 2014.

What does this mean for your business? If you want customers to choose your products and services over those of the competition, it’s important to start reaching out to your targeted audience now.

In addition to direct mail, email, and paid advertising, there are a few other marketing channels you can use to your advantage. Enhance conversations with customers through the use of social media. Cross-promote your product or service by including share buttons on blogs, coupons, and posts. And don’t forget the power of smartphones. According to a TNW News article, it’s estimated that 90% of Short Message Service (SMS) are opened and read within three minutes of delivery. If your promotion isn’t reaching mobile users, it could be costing you customers.

Always remember that if you need assistance marketing your business this holiday season, InfoUSA can help. We offer a suite of marketing services geared toward helping your business succeed. We wish you a very merry (and profitable) holiday season!

To help you map out your holiday and end of year marketing campaigns, here’s a downloadable calendar that will remind you of important dates through the remainder of the year.

Sources: eMarketer Webinar, Holiday Insights from 2014
TNW News
National Retail Federation

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