Spread the Word (and Some Holiday Cheer) With Email and Direct Mail Marketing

You might already be thinking about your holiday promotions, extended hours, ordering new inventory, and planning a special event or two. But have you decided how you’re going to let people know about all of your upcoming holiday happenings?

InfoUSA has the answer: Send your targeted audience an email or a postcard! Both are fast, affordable, and extremely effective marketing options. And with InfoUSA’s marketing experts on your side, you’ll be back to focusing on your core business before you can say “Happy Halloween!”

Email Marketing: Reach Your Audience, Wherever They Go

As more and more people use smartphones to stay connected to their inboxes, email marketing is increasingly becoming a reliable way to get your message across. It’s convenient for them and affordable for you. Which is probably why it consistently delivers one of the marketing world’s best ROIs.1

With InfoUSA’s online Email Campaign Builder, you can quickly design, send, and track an email campaign to your best prospects. It’s loaded with hundreds of professionally designed and mobile-optimized templates that you can easily customize to create the perfect design. Don’t have time to do it yourself? Let our email marketing experts handle it all for you. We can do as little or as much as you need—just let us know how we can help.

Direct Mail: Get a Quick Response

Studies show that direct mail is the preferred method for receiving marketing messages for both younger and older demographics.2 Plus, 79 percent of consumers react immediately to direct mail messages, which can be extremely helpful during the hectic holiday season.3

InfoUSA also has an online Direct Mail Campaign Builder, which takes you from design to mail in no time flat. Use one of our professionally designed templates, upload your own, or have our design team create one for you. Then, we’ll print, address, and mail it for you. It’s that simple.

Ready to Deliver Your Message?

We’ve put together a downloadable Holiday Marketing Calendar to give you a head start on your plans. To create your campaigns, simply log in to your InfoUSA account or give our marketing experts a call at 866.313.8192.

Sources:

  1. http://dmaemailblog.com/2014/04/24/email-marketing-delivers-the-highest-roi-but-we-already-knew-that-right/
  2. http://www.forbes.com/sites/marketshare/2012/03/11/direct-mail-alive-and-kicking/2/
  3. http://www.dmnews.com/your-roi-is-in-the-mail/article/335501/