EDUCATION CENTER

Get the Most Out of InfoUSA

Welcome to the InfoUSA Education Center. Below, you’ll find a variety of helpful articles and videos designed to show you how to put InfoUSA’s data and marketing tools to work for your business. Questions? Feel free to contact one of our marketing experts at 800.835.5856.

Read How to Create an Effective Direct Mail Campaign

Learn How to Choose the Right Send Date for an Email Campaign

See How Advertising on Google Can Grow Your Business

Lists & Leads

Registering for a SAN

How to Convert Leads Into Sales

Registering for a SAN

InfoUSA: Data Quality

InfoUSA: Custom Lead Generation

InfoUSA: Lists

10 Tips for Holiday Success

Tips for Writing a Viable Marketing Plan

Email Marketing

10 Terms for Email List Marketers

10 Tips for Writing Email Copy

Best Practices for Email Campaigns

Building a Permission-Based Email Marketing List

Business Email Etiquette and Rules

Email Marketing Tips

Email Append and Email Database Maintenance

Tips for Writing a Viable Marketing Plan

How to Create an Email Marketing Campaign

How to Interpret Email Campaign Reports

HTML Creative Design Guidelines

SPAM Avoidance Guidelines

InfoUSA: Business Email Lists

InfoUSA: Email Cleaning

InfoUSA: Email Campaigns

Direct Mail

23 Common Mistakes of Direct Mail Campaigns

The Benefits of Direct Mail

The Cornerstones of Direct Mail Success

Getting Started with Direct Mail

How to Write Copy for Direct Mail

Making Email and Direct Mail Work Together

Recipe for a Great Direct Mail Campaign

Response Rates

What to Expect from Your Direct Mail Campaign

Marketing Resources

These companies can help you take your marketing to the next step. For more information, click, call, or tweet any of the following.

  • Digital Sherpa
  • Mashable
  • DM News
  • Fast Company

  • Inc.
  • Marketing Profs
  • Marketing Sherpa
  • Direct Marketing Association

  • Target Marketing 
  • USPS 

Sales Resources

Need more information on how to sell more effectively? Click, call, or tweet any of the companies below for more information.

  • Selling Power
  • Just Sell 

  • Smart Brief

  • National Sales Center 

Small Business

The following sites are targeted specifically for small business owners. To learn more, simple click, call, or tweet.

  • Entrepreneur.com
  • New York Times (Small Business)

  • Wall Street Journal (Small Business) 
  • Small Business Administration 

  • Score 

Questions? Call our marketing experts at 800.835.5856 to learn more.