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Marketing to Restaurants

How to Market to Restaurants the Right Way

Marketing to restaurants starts with the end in mind—thinking about your potential clients, the recipients of your message, the people who will ultimately use your products or services. Consider who your audience really is—what they need, their location, the role they have in the restaurant, and the restaurant’s specialty. It’s important to answer these questions before dialing the phone, writing your email, creating an ad, or drafting a direct mail piece.

There are 570,899 restaurants in the United States. So how do you begin to narrow down your list of restaurants to target to reach the right decision makers for that business? We can guide you through this process.

Defining the Audience for Your Marketing Campaign

To select the right audience for your marketing campaign, begin by asking yourself the three W’s (Where, What, and Who).

1) Where are the Restaurants Located?

Do you need to reach restaurants all over the United States, on the West or East coast, the Midwest, a specific metro area, or just around the block? Identify the physical location of your restaurants by all 50 states, top 100 metropolitan statistical areas, ZIP Code, radius on a map, and more.

To give you an idea of opportunities by state or metro, click here:

Alabama:  7,933

Alaska:  1,249

Arizona:  10,466

Arkansas:  4,737

California:  73,762

Colorado:  10,431

Connecticut:  7,373

Delaware:  1,793

Florida:  36,237

Georgia:  17,617

Hawaii:  2,879

Idaho:  2,586

Illinois:  24,090

Indiana:  11,119

Iowa:  5,613

Kansas:  4,879

Kentucky:  6,643

Louisiana:  8,468

Maine:  2,489

Maryland:  10,093

Massachusetts:  13,061

Michigan:  16,596

Minnesota:  8,481

Mississippi:  4,649

Missouri:  10,162

Montana:  2,082

Nebraska:  3,391

Nevada:  5,612

New Hampshire:  2,337

New Jersey:  17,777

New Mexico:  3,336

New York:  39,510

North Carolina:  16,077

North Dakota:  1,331

Ohio:  19,720

Oklahoma:  6,333

Oregon:  8,173

Pennsylvania:  23,106

Rhode Island:  2,240

South Carolina:  8,982

South Dakota:  1,521

Tennessee:  11,608

Texas:  44,737

Utah:  4,108

Vermont:  1,141

Virginia:  14,304

Washington:  12,877

West Virginia:  2,705

Wisconsin:  11,124

Wyoming:  1,135

New York-Newark-Jersey City, NY-NJ-PA:   42,324

Los Angeles-Long Beach-Anaheim, CA:   27,283

Chicago-Naperville-Elgin, IL-IN-WI:   18,064

Dallas-Fort Worth-Arlington, TX:   12,348

Philadelphia-Camden-Wilmington, PA-NJ-DE-MD:   11,102

Miami-Fort Lauderdale-West Palm Beach, FL:   11,041

Houston-The Woodlands-Sugar Land, TX:   11,022

Washington-Arlington-Alexandria, DC-VA-MD-WV:   10,684

San Francisco-Oakland-Hayward, CA:   10,525

Atlanta-Sandy Springs-Roswell, GA:   10,216

Boston-Cambridge-Newton, MA-NH:   9,322

Detroit-Warren-Dearborn, MI:   7,599

Seattle-Tacoma-Bellevue, WA:   7,475

Phoenix-Mesa-Scottsdale, AZ:   7,145

Riverside-San Bernardino-Ontario, CA:   6,568

San Diego-Carlsbad, CA:   6,497

Denver-Aurora-Lakewood, CO:   5,387

Minneapolis-St. Paul-Bloomington, MN-WI:   5,374

St. Louis, MO-IL:   5,054

Tampa-St. Petersburg-Clearwater, FL:   5,045

Baltimore-Columbia-Towson, MD:   4,932

Portland-Vancouver-Hillsboro, OR-WA:   4,704

Pittsburgh, PA:   4,621

Orlando-Kissimmee-Sanford, FL:   4,260

Las Vegas-Henderson-Paradise, NV:   4,193

San Antonio-New Braunfels, TX:   3,967

Sacramento–Roseville–Arden-Arcade, CA:   3,923

Charlotte-Concord-Gastonia, NC-SC:   3,901

San Jose-Sunnyvale-Santa Clara, CA:   3,734

Cincinnati, OH-KY-I:   3,708

Cleveland-Elyria, OH:   3,670

Columbus, OH:   3,580

Nashville-Davidson–Murfreesboro–Franklin, TN:   3,570

Indianapolis-Carmel-Anderson, IN:   3,486

Kansas City, MO-KS:   3,428

Austin-Round Rock, TX:   3,360

Virginia Beach-Norfolk-Newport News, VA-NC:   3,238

Providence-Warwick, RI-MA:   3,209

New Orleans-Metairie, LA:   2,986

Jacksonville, FL:   2,854

Milwaukee-Waukesha-West Allis, WI:   2,729

Oklahoma City, OK:   2,419

Richmond, VA:   2,327

Hartford-West Hartford-East Hartford, CT:   2,291

Memphis, TN-MS-AR:   2,235

Bridgeport-Stamford-Norwalk, CT:   2,169

Louisville/Jefferson County, KY-IN:   2,129

Raleigh, NC:   2,115

Buffalo-Cheektowaga-Niagara Falls, NY:   2,011

Urban Honolulu, HI:   1,947

Birmingham-Hoover, AL:   1,893

New Haven-Milford, CT:   1,879

Rochester, NY:   1,851

Salt Lake City, UT: 1,786

Greenville-Anderson-Mauldin, SC:   1,640

Tulsa, OK:   1,633

Grand Rapids-Wyoming, MI:   1,632

Omaha-Council Bluffs, NE-IA:   1,616

Fresno, CA:   1,577

Albany-Schenectady-Troy, NY:   1,560

Albuquerque, NM:   1,502

Tucson, AZ:   1,479

Charleston-North Charleston, SC:   1,470

North Port-Sarasota-Bradenton, FL:   1,467

Knoxville, TN:   1,456

Allentown-Bethlehem-Easton, PA-NJ:   1,447

Worcester, MA-CT:   1,438

Oxnard-Thousand Oaks-Ventura, CA:   1,436

Baton Rouge, LA:   1,404

Dayton, OH:   1,402

Columbia, SC:   1,369

Cape Coral-Fort Myers, FL:   1,302

Scranton–Wilkes-Barre–Hazleton, PA:   1,302

Madison, WI:   1,297

Little Rock-North Little Rock-Conway, AR:   1,261

Greensboro-High Point, NC:   1,259

El Paso, TX:   1,248

Akron, OH:   1,243

Bakersfield, CA:   1,225

Toledo, OH:   1,184

Syracuse, NY:   1,166

Wichita, KS:   1,132

Des Moines-West Des Moines, IA:   1,129

Colorado Springs, CO:   1,115

Stockton-Lodi, CA:   1,103

Deltona-Daytona Beach-Ormond Beach, FL:   1,063

Harrisburg-Carlisle, PA:   1,057

Chattanooga, TN-GA:   1,048

Springfield, MA:   1,048

McAllen-Edinburg-Mission, TX:   1,030

Boise City, ID:   1,026

Winston-Salem, NC:   1,024

Augusta-Richmond County, GA-SC:   993

Palm Bay-Melbourne-Titusville, FL:   984

Jackson, MS:   982

Durham-Chapel Hill, NC:   899

Spokane-Spokane Valley, WA:   884

Lakeland-Winter Haven, FL:   806

Ogden-Clearfield, UT:   759

Provo-Orem, UT:   634

2) What Type of Restaurants or Related Businesses Do You Want to Reach?

What restaurant details matter to you? Are you looking for new or established restaurants? Do they have four employees, 500, or somewhere in between? Is it a franchise or corporate location? What kind of food do they serve? Narrow down your list by selecting whether a business is a franchise or corporate headquarters. Find the cuisine they serve, employee size, and more. Did you know there are 13,808 Italian restaurants in the United States? Here’s a look at the most popular cuisines in the U.S.

13,081 Family Dining Restaurants

57,585 American Restaurants

10,654 Steak Houses

13,808 Italian Restaurants

65,644 Pizza Restaurants

15,135 Barbecue

2,789 Greek Restaurants

12,578 Seafood Restaurants

51,093 Deli Restaurants

Expand your audience to other types of restaurant-related businesses that weren’t on your radar. This allows you to identify your potential competitors whether you’re selling fire extinguishers, pizza shop supplies, or office equipment. Stay informed with details on businesses including:

Dishwashing Machines-Renting & Leasing (7359-67): 1,511

Kitchen Exhaust Systems-Cleaned (7349-33): 106

Fire Extinguishers (Whls) (5099-03): 3,124

Menu Printers (Mfrs) (2759-17): 58

Night Clubs (5813-04): 4,764

Bars (5813-01):  60,561

Bar Fixtures-Manufacturers (2542-02):  57

Coffee Brewing Devices (5963-08):  365

Pizza Equipment & Supplies (Whls) (5149-22):  122

Ice Cream Parlors (5812-03):  20,289

109,665 Restaurants With 1-4 Employees

188,441 Restaurants With 5-9 Employees

125,012 Restaurants With 20-49 Employees

31,828 Restaurants With 50-99 Employees

8,731 Restaurants With 100-249 Employees

990 Restaurants With 250-499 Employees

387 Restaurants With 500-999 Employees

296 Restaurants With 1000-4999 Employees

36 Restaurants With 5000-9999 Employees

58 Restaurants With Over 10,000 Employees

416,901 Independently Owned Restaurants

A&W Restaurants:   355

Applebee’s:   1760

Arby’s:  3,064

Bertucci’s:   83

Blimpie Subs & Salads:   230

Bojangles’ Famous Chicken:   644

Boston Market:  444

Buffalo Wild Wings Grill & Bar:   1,151

Burger King:   6,300

Captain D’s Seafood:   478

Carl’s Jr.:   999

Charleys Philly Steaks:   307

Checkers Drive-In Restaurant:   464

Cheddar’s Scratch Kitchen:   161

Cheesecake Factory:   173

Chick-Fil-A:   2,085

Chili’s Grill & Bar:   1,201

Chuck E. Cheese’s:   538

Church’s Chicken:   946

Cicis :   426

Cracker Barrel Old Country Store:   649

Dairy Queen:   3,196

D’Angelo Grilled Sandwiches:   121

Del Taco:   533

Denny’s:   1,539

Domino’s:   5,328

Famous Dave’s:   159

Fazoli’s:   205

Golden Chick:   155

Golden Corral Buffet & Grill:   481

Hard Rock Café:   43

Hardee’s:   1706

Huddle House:   299

IHOP:   1610

Jack in the Box:   2,173

Keg Steakhouse & Bar:   9

KFC:   3,703

Little Caesars Pizza:   3,929

Long John Silver’s:   617

Luby’s:   87

Mc Donald’s:   13,199

Mimi’s Café:   90

Moe’s Southwest Grill:   618

Noodles & Company:   457

Olive Garden:   835

Outback Steakhouse:   729

Panera Bread:   1,822

Papa Gino’s:   140

Papa John’s Pizza:   2,985

Papa Murphy’s Take ‘N’ Bake:   1,482

Penn Station East Coast Subs:   281

Perkins Restaurant & Bakery:   373

Pita Pit:   178

Pizza Hut:   6,773

Ponderosa Steakhouse:   68

Popeyes Louisiana Kitchen:   1,773

Potbelly Sandwich Shop:   408

Qdoba Mexican Eats:   663

Quiznos:   417

Red Lobster:   674

Rubio’s Coastal Grill:   192

Ruby Tuesday:   554

Sbarro:   233

Schlotzsky’s:   358

Shoney’s:   122

Sizzler:   120

Smashburger:   266

Sonic Drive-In:   3,246

Steak ‘N Shake:   548

Subway:   23,773

Taco Bell:   5,826

Taco John’s:   346

Texas Roadhouse:   497

TGI Friday’s:   455

Togo’s:   213

Waffle House:   1,735

Wendy’s:   5,228

Whataburger:   816

White Castle:  370

Mc Alister’s Deli:   400

3) Who is the Decision Maker or Key Influencer?

What is the job title of the person you ultimately want to reach? By accessing the owner, operator, or manager, you can begin a conversation about why they need your goods.

212,132 Restaurants With Job Title Owner

175,755 Restaurants With Job Title Manager

Get Your FREE Custom Market Research Report Today

Our restaurant lists are used by business professionals including:

  • Accountants
  • Financial professionals
  • Advertising agencies
  • Marketing agencies
  • Insurance companies
  • Real estate agents
  • Real estate management
  • Wholesale restaurant equipment suppliers
  • Auctioneers
  • And more

InfoUSA’s restaurant database can be segmented to ensure you can reach the perfect audience. Some of the most popular segmenting selections include:

  • Non-Franchise
  • Job Title
  • Geography (ZIP Code, city, county, state, and more)
  • Annual Sales
  • Number of Employees
  • Years in Business

How to Market Your Business to Restaurants

Now that you’ve defined your audience, it’s time to think about the best ways to reach them. Think about common mediums they might use to read or hear your message. This translates to some of the most popular marketing channels such as:

Direct Mail

Send letters, postcards, brochures, and more to restaurants and businesses. Tip: Choose mailability confidence score when selecting your list to show how many addresses are complete and have the best chance to be delivered.

Email Marketing

Send your message directly to their email inbox. Tip: Search people by job titles to reach the decision maker at the restaurant.

Search Engine Marketing

Show an ad on internet search engines such as Google™, Yahoo®, and Bing to your target audience.

Online Display Advertising

Get your ad in front of the people or locations on your list on websites they already visit.


Place calls to the most up-to-date phone numbers.

Social Media

Deliver ads on Facebook to people most interested in your products or services.


If you’re someone who needs a steady stream of restaurant leads, ask us about Salesgenie, our online proven solution to help you with your everyday sales prospecting. To set up your free trial, call 800.835.5856.

If you’d like to discuss marketing your business to restaurants, call our marketing experts at 800.835.5856 or complete the form. We’ll provide you with a free customized Market Research Report to view how many targeted restaurants are in your reach.