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Marketing and Selling to Restaurants

What Type of Restaurants to Target?

First select your restaurants by number of employees, franchise/corporate, cuisine, and more. Targeting the right audience allows you to meet your unique business needs.

Restaurants by Most Popular Cuisine

% Cuisine Locations
11.5% Pizza 65,644
10% American
57,585
9% Dels
51,093
2.7% Barbecue 15,135
2.4% Italian 13,808
2.3% Family Dining 13,081
2.2% Seafood 12,578
1.9% Steak House 10,654
.5% Greek 2,789

Restaurants by Employee Size

% Employee Range Restaurants
33% 5-9 188,441
22% 20-49 125,012
19% 1-4 109,665
5.6% 50-99 31,828
1.5% 100-249 8,731
.17% 250-499 990
.06% 500-999 387
.05% 1,000-4,999 296
.01% Over 10,000 58
.006% 5,000-9,999 36

Number of Restaurants by Franchise

Franchise Name # of Locations
A&W Restaurants 355
Applebee’s 1,760
Arby’s 3,064
Bertucci’s 83
Blimpie Subs & Salads 230
Bojangles’ Famous Chicken 644
Boston Market 444
Buffalo Wild Wings Grill & Bar 1,151
Burger King 6,300
Captain D’s Seafood 478
Carl’s Jr 307
Charleys Philly Steaks 464
Checkers Drive-In Restaurant 161
Cheddar’s Scratch Kitchen 173
Cheesecake Factory 173
Chick-Fil-A 2,085
Chili’s Grill & Bar 1,201
Chuck E. Cheese’s 538
Church’s Chicken 946
Cici’s 426
Cracker Barrel Old Country Store 649
Dairy Queen 3,196
D’Angelo Grilled Sandwiches 121
Del Taco 533
Denny’s 1,539
Domino’s 5,328
Famous Dave’s 159
Fazoli’s 205
Golden Chick 155
Golden Corral Buffet & Grill 481
Hard Rock Café 43
Hardee’s 1,706
Huddle House 299
IHOP 1,610
Jack in the Box 2173
Keg Steakhouse & Bar 9
KFC 3,703
Little Ceaser’s Pizza 3,929
Long John Silver’s 617
Luby’s 87
Franchise Name # of Locations
Mc Alister’s Deli 400
Mc Donald’s 13,199
Mimi’s Café 90
Moe’s Southwest Grill 618
Noodles & Company 457
Olive Garden 835
Outback Steakhouse 729
Panera Bread 1,822
Papa Gino’s 140
Papa John’s Pizza 2,985
Papa Murphy’s Take ‘N’ Bake 1,482
Penn Station East Coast Subs 281
Perkins Restaurant & Bakery 373
Pizza Hut 6,773
Pita Pit 178
Ponderosa Steakhouse 68
Popeyes Louisiana Kitchen 1,773
Potbelly Sandwich Shop 408
Qdoba Mexican Eats 663
Quiznos 417
Red Lobster 674
Rubio’s Coastal Grill 192
Ruby Tuesday 554
Sbarro 233
Schlotzsky’s 358
Shoney’s 122
Sizzler 120
Smashburger 266
Sonic Drive-In 3,246
Steak ‘N Shake 548
Subway 23,773
Taco Bell 5,826
Taco John’s 346
Texas Roadhouse 497
TGI Friday’s 455
Togo’s 213
Waffle House 1,735
Wendy’s 5,228
Whataburger 816
White Castle 370

Number of Restaurants Not Affiliated With a Major Chain

416,901 Independently Owned Restaurants

Related Businesses by SIC Code

Business SIC Code #
Dishwashing Machines-Renting & Leasing 7359-67 1,511
Kitchen Exhaust Systems-Cleaned 7349-33 106
Fire Extinguishers 5099-03 3,124
Menu Printers 2759-17 58
Night Clubs 5813-04 4,764
Business SIC Code #
Bars 2542-17 60,651
Bar Fixtures-Manufacturers 2542-02 57
Coffee Brewing Devices 5963-08 365
Pizza Equipment & Supplies (Whls) 5149-22 122
Ice Cream Parlors 5812-03 20,289

Who is the Decision Maker or Key Influencer?

Next, identify the job title of the person you ultimately want to reach. This allows you to begin a conversation with the person with the power to buy your goods or services.

Restaurants by Specific Owner Titles

  • 37% with Job Title Owner (212,132)
  • 31% with Job Title Manager  (175,755)

If you’d like to discuss selling to restaurants, call our marketing experts at 800.835.5856 or complete the form. We’ll provide you with a free customized Market Research Report to view how many targeted restaurants are in your reach.

Get Your FREE Custom Market Research Report Today