Pinpoint pet-owners for your marketing and sales needs.

Have pet products or services to promote? Discover which consumers to target with our Pets TargetReady™ Models. They’re pre-built and ready for you to customize. Simply choose from our wide variety of selections —including age, gender, income, ethnicity, and geography—to create your ideal mailing list.

The Pets TargetReady Models can help you:

Reach the perfect audience

Choose your model, then narrow down your list with dozens of search selections as well as geographic information.

Save time and resources.

TargetReady Models are pre-built and available for immediate use, so you can quickly begin to match your customers and prospects with the best suitable products and services.

Get a better return on your investment.

Customizing your message to the right audience can help improve
your campaign’s ROI.

How We Build Our TargetReady Models

We use an extensive set of customer characteristics to assign model scores to each consumer record in our database. Our TargetReady Model scores are easy to use, running from 0 (least likely to resemble the target) to 9 (most likely to resemble the target).

Get started.

Simply choose your TargetReady model and make your desired selections.

Additional TargetReady Models

We offer more than 90 TargetReady Models covering major behavioral and attitudinal categories, including:

  • 481,000 businesses
  • Updated monthly
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