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Looking for consumers with specific political leanings, ideologies, or beliefs? Then our Opinions TargetReady™ Models are just what you need. Simply choose the model you’d like to search and then create the perfect mailing list for your marketing or research needs using any number of selections, including age, gender, income, ethnicity, and geography.
Choose your model, then narrow down your list with dozens of search selections as well as geographic information.
TargetReady Models are pre-built and available for immediate use, so you can quickly begin to match your customers and prospects with the best suitable products and services.
Customizing your message to the right audience can help improve your campaign’s ROI.
We use an extensive set of customer characteristics to assign model scores to each consumer record in our database. Our TargetReady Model scores are easy to use, running from 0 (least likely to resemble the target) to 9 (most likely to resemble the target).
Simply choose your TargetReady model and make your desired selections.
We offer more than 90 TargetReady Models covering major behavioral and attitudinal categories, including: