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Marketing and Selling to Restaurants

How to Market and Sell to Restaurants the Right Way

Selling to restaurants starts with thinking about the decision makers, or person in charge, with the final say in buying your products or services. The next step is to answer these three questions:

What Type of Restaurants to Target?

Target the right restaurants for your unique business needs by cuisine, number of employees, franchise/corporate, and more.

View Restaurants by Cuisine

Where are the Restaurants Located?

Find your restaurants by state, metro area, ZIP Code, radius on a map, and more.

View Restaurants by State and Metro

Who are the Key Decision Makers?

Identify and begin a conversation with the person who can buy your goods or services.

View Restaurants by Job Titles

Restaurant Industry Quick Facts

There are 570,899 restaurants in the United States. Of those:

  • 33% have 5 to 9 employees (188,441)
  • 31% with job title manager (175,755)
  • 22% are franchises (127,614)
  • 11.5% are pizza restaurants (65,644)
  • 10% serve American cuisine (57,585)
  • 9% are delicatessens (51,093)
  • 2.4% are Italian restaurants (13,808)
  • 1.9% are steak houses (10,654)
  • 1.5% have 100 to 249 employees (8,731)

How to Market Your Business to Restaurants

Now that you’ve defined your audience, it’s time to think about the best ways to reach them. Think about common mediums they might use to read or hear your message. This translates to some of the most popular marketing channels such as:

Direct Mail

Send letters, postcards, brochures, and more to restaurants and businesses. Tip: Choose mailability confidence score when selecting your list to show how many addresses are complete and have the best chance to be delivered.

Email Marketing

Send your message directly to their email inbox. Tip: Search people by job titles to reach the decision maker at the restaurant.

Search Engine Marketing

Show an ad on internet search engines such as Google™, Yahoo!®, Bing™ to your target audience.

Online Display Advertising

Get your ad in front of the people or locations on your list on websites they already visit.


Place calls to the most up-to-date phone numbers.

Social Media

Deliver ads on Facebook™ to people most interested in your products or services.

DIY Prospecting

Access unlimited sales leads at your desk or on the go.


If you’re someone who needs a steady stream of restaurant leads, ask us about Salesgenie, our online proven solution to help you with your everyday sales prospecting. To set up your free trial, call 800.835.5856.

If you’d like to discuss selling to restaurants, call our marketing experts at 800.835.5856 or complete the form. We’ll provide you with a free customized Market Research Report to view how many targeted restaurants are in your reach.

Get Your FREE Custom Market Research Report Today

Our restaurant lists are used by business professionals including:

  • Accountants
  • Financial professionals
  • Advertising agencies
  • Marketing agencies
  • Insurance companies
  • Real estate agents
  • Real estate management
  • Wholesale restaurant equipment suppliers
  • Auctioneers
  • And more

InfoUSA’s restaurant data can be segmented to ensure you can reach the perfect audience. Some of the most popular segmenting selections include:

  • Non-Franchise
  • Job Title
  • Geography (ZIP Code, city, county, state, and more)
  • Annual Sales
  • Number of Employees
  • Years in Business