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Marketing and Selling to Plumbers

3 Easy Steps to Market and Sell to Plumbers

Selling to plumbers starts with thinking about the decision makers, or person in charge, with the power to buy your products or services. Then you need to answer these three questions:

  • Type of Plumbers
  • Sizes of Business
  • Related Industries
  • Corporate/Franchise
  • State
  • Metro Area
  • Address
  • Radius on a Map
  • Owner
  • President
  • Manager
  • Chief Executive Officer

Plumbing Industry Quick Facts

There are 60,796 plumbing companies in the United States. Of those:

  • 71% are contractors (42,978)
  • 3% are plumbing and HVAC (1,904)
  • 1.3% make plumbing fixtures or supply manufacturers (786)
  • 50% with job title owner (30,428)
  • 8% with job title president (4,828)
  • 8% with job title manager (4,815)
  • 63% less than 5 employees (38,356)
  • 22% have 5 to 9 employees (13,143)
  • 9% have 10 to 19 employees (5,326)

How to Market Your Business to Plumbers

Now that you’ve defined your audience, it’s time to think about the best ways to reach them. Think about how you can reach them. Do they have a mailbox, desktop, smartphone, or tablet? This translates to some of the most used marketing channels such as:

Direct Mail

Send letters, postcards, brochures, and more to plumbers and businesses.

Email Marketing

Send your message directly to their email inbox.

Online Display Advertising

Get your ad in front of the people or locations on your list on websites they already visit.

Search Engine Marketing

Show an ad on internet search engines such as Google™, Yahoo!®, and Bing™ to your target audience.


Place calls to your targeted list of plumbers.

Social Media

Deliver ads on Facebook™ to people most likely interested in your products or services.

DIY Prospecting

Access unlimited sales leads to make quick sales prospecting decisions at your desk or on the go. Warm up your cold calls with the best business and consumer data.


If you’re someone who needs a steady stream of plumber leads to sell your products or services, ask us about Salesgenie, our online proven solution to help you with your everyday sales prospecting. To set up your free trial, call 800.835.5856.

Call our marketing experts at 800.835.5856 or complete the form. We’ll provide you with a FREE customized Market Research Report. The report shows how many targeted plumbers are in your reach.

Get Your FREE Custom Market Research Report Today

Plumbers are Great Prospects for the Following Types of Businesses:

  • Accountants
  • Financial professionals
  • Advertising agencies
  • Marketing agencies
  • Insurance companies
  • Real estate agents
  • Real estate management
  • Wholesale restaurant equipment suppliers
  • Auctioneers
  • And more

Most Popular Targeting Criteria:

  • Non-Franchise
  • Job Title
  • Geography (ZIP Code, city, county, state, and more)
  • Annual Sales
  • Number of Employees
  • Years in Business