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Targeting the perfect audience for your marketing, sales, or research needs is easy with our Online Activities TargetReady Models. They’re pre-loaded and ready for you to customize. Simply choose from our wide variety of selections—including age, gender, income, ethnicity, and geography—to create your ideal mailing list.
We use an extensive set of customer characteristics to assign model scores to each consumer record in our database. Our TargetReady Model scores are easy to use, running from 0 (least likely to resemble the target) to 9 (most likely to resemble the target).
Simply choose your TargetReady model and make your desired selections.
We offer more than 90 TargetReady Models covering major behavioral and attitudinal categories, including: