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If you sell books, we’ve got your list! Our Books TargetReady Models are pre-built and loaded with consumers who love to read. All you need to do is select a model, then custom create your perfect mailing list with a wide variety of selections, including age, gender, income, ethnicity, and geography.
We use an extensive set of customer characteristics to assign model scores to each consumer record in our database. Our TargetReady Model scores are easy to use, running from 0 (least likely to resemble the target) to 9 (most likely to resemble the target).
Simply choose your TargetReady model and make your desired selections.
We offer more than 90 TargetReady Models covering major behavioral and attitudinal categories, including: