Zero in on heavy readers for your business.

If you sell books, we’ve got your list! Our Books TargetReady Models are pre-built and loaded with consumers who love to read. All you need to do is select a model, then custom create your perfect mailing list with a wide variety of selections, including age, gender, income, ethnicity, and geography.

The Books TargetReady Models can help you:

Reach the perfect audience

Choose your model, then narrow down your list with dozens of search selections as well as geographic information.

Save time and resources.

TargetReady Models are pre-built and available for immediate use, so you can quickly begin to match your customers and prospects with the best suitable products and services.

Get a better return on your investment.

Customizing your message to the right audience can help improve your campaign’s ROI.

How We Build Our TargetReady Models

We use an extensive set of customer characteristics to assign model scores to each consumer record in our database. Our TargetReady Model scores are easy to use, running from 0 (least likely to resemble the target) to 9 (most likely to resemble the target).

Get started.

Simply choose your TargetReady model and make your desired selections.

Your list will be delivered in minutes.

Additional TargetReady Models

We offer more than 90 TargetReady Models covering major behavioral and attitudinal categories, including:

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