Infogroup today launched a marketing services agency, Rain@Infogroup. The full-service agency offers custom marketing solutions, implementing multichannel campaigns to assist small and mid-size businesses target and reach their ideal audiences.
Rain@Infogroup specializes in integrated online and offline campaigns, including search engine marketing (SEM), display advertising, remarketing, direct mail, email marketing, and custom calling campaigns to maximize return.
“At Infogroup, our priority is helping customers grow their business cost efficiently,” said Amit Khanna, President, Small and Medium Business, Infogroup. “We launched Rain@Infogroup with that objective in mind, and I’m excited to see our expertise in different marketing channels come together in an integrated approach to help clients surpass their goals.”
Rain@Infogroup leverages Infogroup’s leading proprietary databases to profile, target and track ideal audiences. As a premier provider of business listings to top search engines, local directory sites and GPS navigation companies, Rain@Infogroup is able to maximize the ability of customers’ businesses being found in partner applications. Rain@Infogroup customers can also piggyback off the 25 million research phone calls made annually to ask customized questions, targeting businesses and qualifying leads for their sales teams to pursue.
Through SEM, businesses have the power to reach a valuable audience with search and mobile ads. The ads can target searchers by location, time, demographics and search keywords as well as specific device operating systems — so the right people will see them at the right time. In addition to providing full-service Google AdWords™ support through the team’s Certified Google Experts, Rain@Infogroup now is also an authorized reseller for the Yahoo! Bing Network.
The agency also offers direct mail and email marketing services, which include everything from targeted prospect lists to expert design, and delivery coordination.
Businesses interested in speaking to Rain@Infogroup about marketing and advertising services should call 866.661.7601.
Infogroup is a marketing services and analytics provider that delivers best-in-class data-driven and customer-centric technology solutions. Our data and software-as-a-service (DaaS and SaaS) offerings help clients of all sizes — from small companies to FORTUNE 100TM enterprises — increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise enhanced by access to our proprietary data on 245 million individuals and 25 million businesses, which is distributed real-time to our clients. For more information on Infogroup’s marketing and data solutions, visit www.infogroup.com.