Infogroup, a leading provider of high-value data and multi-channel marketing solutions, announced today that Yahoo’s Melissa Cropsey (formerly Melissa Kline) has joined Rain@Infogroup, its full-service agency for small and mid-size businesses, as its Director of Digital Services.
“We are excited that Melissa joined the Infogroup team. She has a wealth of experience managing programmatic display campaigns and are looking forward to her expanding our end-to-end, innovative digital marketing solutions for our customers,” said Amit Khanna, President of Small and Medium Business, Infogroup.
“Infogroup is one of a small number of distinguished companies that holds Google Premier Partner Status, which is one of the many things that attracted me to Infogroup,” said Cropsey. “I’m delighted to join a team of dedicated certified search engine marketing professionals that bring value and drive revenue for small and medium businesses.”
Google Premier Partner status was awarded to Infogroup for its proven ability to create and implement new types of digital campaigns that benefit its clients.
“Adding leaders like Melissa to our team along with our recent Google Premier Partner status further demonstrates Infogroup’s ongoing commitment to integrating Infogroup’s private DMP and programmatic capabilities to further expand our multi-channel reach and improve ROI for customers,” said Mike Iaccarino, Chairman and CEO of Infogroup.
Prior to joining Infogroup, Cropsey worked as an account manager at Yahoo specializing in display marketing including banners, video, and native advertising. While at Yahoo, Cropsey matched clients with products to help them reach their marketing goals and increase their ROI.
Cropsey brings over 10 years of marketing experience to Infogroup. She graduated from Creighton University in 2013 with a Masters of Business Administration focusing on leadership and marketing.
Businesses interested in speaking to Rain@Infogroup about marketing and advertising services should call 866.661.7601.
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven, customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients. For more information, visit: www.infogroup.com.