Search Engine Marketing, or SEM, is connected to the placement of you or your website on Google™, Bing™, and Yahoo!® search engine results pages (SERP). Most people want to be on the first search results page, with the ultimate goal of holding the coveted rank one spot.
These placements can be obtained through organic and paid marketing efforts. In the world of search marketing, paid ads can be referred to as pay per click (PPC), paid search, or SEM. The terms can be used interchangeably, but just remember they’re all related to search engine marketing.
Paid ads can be purchased directly from Google Ads™ (formerly Google AdWords™), Bing AdCenter, Yahoo Gemini, or through an agency on behalf of your business. This type of advertising allows you to select the keywords you want your business to show up for page results. It also allows you to customize ad copy, use promotions, and send potential customers to customized experiences on your website.
If you’re looking for faster results, paid ads can drive a positive return on investment and provide your business with a prominent rank on search results pages. This is one of the most practical ways to get in front of your customers while maintaining highly targeted and relevant advertising.
Another approach to placing your website on SERPs is through search engine optimization, or SEO. Doing this means you’re structuring your website in a way that tells Google, Yahoo!, and Bing you’re the authority on your products or services. You’re a big deal. You matter. You can achieve this with meaningful content, links, and proper tagging. SEO rankings can help drive free traffic to your website. But keep in mind, SEO provides results over time, not overnight. You’re playing the long game.
Just remember, it’s important to have a quality team of SEM experts working on behalf of your business, either as part of an in-house team or an agency, to ensure your ad dollars are spent wisely.
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Our Search Team Can Take Care of Your SEM Needs
Our in-house experts can help you address the paid search needs of your business. We can handle the details such as:
- Account set-up
- Campaign management
- Customer support
- Detailed reporting
- Simple billing and payment
- Qualified leads