How to Market and Sell to Real Estate

Marketing and selling to real estate businesses and related industries gets easier when you start by asking these three simple questions:


Where are they located?

  • Top Metros
  • State
  • ZIP Code
Real Estate by Geography
Real Estate Types

Is there a specific real estate company you’re looking for?

  • Sales/Number of Employees
  • Related Industries
Real Estate by Type
Decision Makers

Who is the best contact person to talk to about your product or services?

  • Manager
  • Owner
  • And More
Real Estate by Title

Call 800.835.5856 or complete the form to get your FREE Custom Market Research Report. We’ll help you narrow your target audience by geography, type, decision makers, and more.

Real Estate Industry Quick Facts

There are 287,644 real estate businesses in the United States. Of those:

  • 63% have 1-4 employees (181,289)
  • 60% are real estate (172,105)
  • 31% with job title owner (90,027)
  • 12% are real estate management (34,378)
  • 10% are real estate loans (28,671)
  • 3% are real estate appraisers (9,701)

How to Market Your Business to Real Estate

Now that you’ve defined your audience, it’s time to think about the best ways to reach them. Think about common mediums they might use to read or hear your message. This translates to some of the most popular marketing channels such as:

Direct Mail

Deliver your message to real estate with a letter, postcard, brochure, or other mail piece.

Email Marketing

Send a creative message to your targeted real estate list. Let us design, deploy, and track your email campaigns.

Online Display Advertising

Place ads on websites your real estate or related industries frequently visit.

Search Engine Marketing

Increase your visibility to real estate on search engine results pages like Google™, Yahoo!®, and Bing™.


Streamline your cold calling process to real estate with our telemarketing lists.

Social Media Advertising

Reach millions of real estate employees with an advertisement on Facebook™ or LinkedIn®.

DIY Prospecting

Want to find real estate on your own? We can equip you with innovative tools to find, acquire, and retain customers.


If you’re someone who needs a steady stream of real estate leads to sell your products or services, ask us about Salesgenie, our online proven solution to help you with your everyday sales prospecting. To set up your free trial, call 800.835.5856.

FREE Customized Market Research Report

Call 800.835.5856 or complete the form to get your report. We’ll help you view how many targeted real estate are in your reach.

Our Real Estate Lists Are Used by:
  • Accountants
  • Financial professionals
  • Advertising agencies
  • Marketing agencies
  • Insurance companies
  • Real estate agents
  • Real estate management
  • Auctioneers
  • And more
Most Popular Segment Selections Include:
  • Non-Franchise
  • Job Title
  • Geography (ZIP Code, city, county, state, and more)
  • Annual Sales
  • Number of Employees
  • Years in Business