MARKETING AND SELLING TO MANUFACTURERS

How to Market and Sell to Manufacturers

Reaching out to manufacturers begins with three simple steps to help you get to the right contacts at the right manufacturers:

Geography

Where are they located?

  • Top Metros
  • States
  • ZIP Codes

Click the link to
see manufacturers by location.

Manufacturer Types

Is there a specific manufacturer you’re looking for?

  • Sales/Number of Employees
  • Related Industries

Click the link to
see manufacturers by type.

Decision Makers

Who is the best contact person to talk to about your product or services?

  • Manager
  • Owner
  • And More

Build a custom Market Research Report to narrow your target audience by geography, type, decision makers, and more.

Manufacturing Industry Quick Facts

There are 24,121 manufacturers in the United States. Of those:

  • 83% are general manufacturers (20,008)
  • 23% with job title owner (5,464)
  • 21% with less than $500,00 sales volume (5,109)
  • 20% have 1 to 4 employees (4,759)
  • 12% are assembly and fabrication services (2,948)

How to Market Your Business to Manufacturers

Now that you’ve defined your audience, it’s time to think about the best ways to reach them. Think about common mediums they might use to read or hear your message. Click on the links to learn more about the most popular marketing channels to deliver your message:

Direct Mail

Deliver your message to manufacturers with a letter, postcard, brochure, or other mail piece.

Email Marketing

Send a creative message to your targeted manufacturers list. Let us design, deploy, and track your email.

Online Display Advertising

Place ads on websites your manufacturers or related industries frequently visit.

Search Engine Marketing

Increase your visibility to manufacturers on search engine results pages like Google™, Yahoo!®, and Bing™.

Telemarketing

Streamline your cold calling process to manufacturers with our telemarketing lists.

Social Media Advertising

Reach millions of manufacturers employees with an advertisement on Facebook™ or LinkedIn®.

DIY Prospecting

Want to find manufacturers on your own? We can equip you with innovative tools to find, acquire, and retain customers.

If you’re someone who needs a steady stream of manufacturers leads to sell your products or services, ask us about Salesgenie, our online proven solution to help you with your everyday sales prospecting. To set up your free trial, call 800.835.5856.

FREE Customized Market Research Report

Call 800.835.5856 or complete the form to get your report. We’ll help you view how many targeted manufacturers are in your reach.

Get My FREE Custom Market Research Report

Fill out the form to reach a marketing expert to discuss marketing and selling to manufacturers and get your free custom report.

Our Manufacturers Lists Are Best for:
  • Freight & Shipping Companies
  • Shipping & Packing Supply Companies
  • Wholesalers & Distributors
  • Machinery & Tools
  • Material Handling Equipment Seller
  • Vending Suppliers
Most Popular Segment Selections Include:
  • Non-Franchise
  • Job Title
  • Geography (ZIP Code, city, county, state, and more)
  • Annual Sales
  • Number of Employees
  • Years in Business