Email List Facts You Need to Know

What Email List Sellers Never Tell You

Don’t buy an email list.

You’ll notice companies trying to spoon-feed you this line to make you think there’s a better option to deliver your message. We’ve heard all the excuses: “Companies don’t sell their good email lists.” “This email list isn’t my target audience.” “They’re trying to resell an outdated email list.”

Truth be told, a cheap email list or old data from a reseller won’t get you far. You may even end up spending more time and money than you had planned. When you build your own email list with InfoUSA, you can send your message to the most up-to-date contacts to reach your target audience.

Our email lists adhere to the same data quality standards as our mailing lists. The sources for our contacts include telephone interviews, phone directories, trusted third parties, and thousands of public records. Email addresses in our database are processed to verify deliverability, and IP addresses are checked for legitimacy. We also suppress opt-outs in compliance with all CAN-SPAM laws and guidelines.

Choosing the right email list can greatly improve your sales and other revenue. In fact, email continues to be one of the most profitable options for marketers and businesses due to low cost per acquisition and high return on investment, according to the Data & Marketing Association.

Email also continues to grow as a safer way to deliver your message, the DMA said. For example, Google™ built an algorithm to identify new phishing and spam patterns. This filters 50% to 70% of total emails, identified as spam, users send through Gmail™. The effort to mitigate cybersecurity threats also benefits you by clearing the way for your emails to reach recipients on your email list.

So, you’re now probably wondering where people are receiving your emails?

Most People Open Their Email on a Smartphone

Most people open their email on a smartphone.

In the United States, cellphone ownership has reached 95%, according to Pew Research Center statistics on internet and technology. Yes, that means nearly everyone in the country owns a form of cellphone. The research center added some Americans now use their smartphones as a primary point of internet access. This has become even more prevalent for millennials and young professionals.

How Often U.S. Adults Use the Internet

InfoUSA provides over 127 million contacts to build your email list.

Since email list building is a highly-targeted process, we’ve dedicated six databases filled with millions of business and consumer records to provide you with the latest email addresses.

Over 127 Million Contacts to Build Your Email List

This is how often U.S. adults use the internet.

That’s a lot addresses for people and businesses to build your email list. We’ve done the hard work for you—compiling millions upon millions of email addresses and verifying their accuracy. At InfoUSA, our in-house email list experts also can help you with audience segmentation to find potential new customers most likely to buy your products and services. We also provide a guarantee in the event of hard bounces on your emails.

If you already have an email list, we recommend exploring options to append your email list, which adds missing or updated emails. We take what you already have and make sure all the information is up to date. Additionally, a reverse append allows you to match email addresses to matching names and postal mailing addresses. This can be beneficial if you’re trying to pair your email with a direct mail campaign.

Call 877.361.3574 to speak with our email list experts or build your email list here.

Do I Need to Worry About GDPR?

The General Data Protection Regulation (GDPR) went into effect in Europe in May 2018 to expand consumer rights regarding what consumer data can be collected and stored by companies.

Typically, you don’t have to worry about this if you’re only sending emails in the United States or to users in non-Europe countries. However, if you’re sending emails to Europe, you’ll generally want to provide them an opt-in and opt-out options for your email campaign. This can help you avoid any unwanted legal action against you for violating GDPR restrictions.

Source: Data & Marketing Association