Improving Your Marketing Results: Why it Might be Easier Than You Think
In our business as well as our personal lives, we’re always on the move toward bigger, better things. Whether it’s moving to a new home or opening a business, change is constant.
As a business that depends on customers, quality information is your lifeblood. In fact, by having data that you can rely on, you’ll save money, boost your marketing response rates and improve targeting. That’s why it’s so important to not only purchase new data lists but also enhance your existing ones.
Discover New Lists
If you’re already in business, you have access to potential lists in the form of records you keep on your clients. But whether you keep payment records or document details through software, you can already gear efforts toward retaining (or reactivating) your client base.
No matter if you’re an established business or your business has just started, resources exist to help you acquire fresh data in the form of brand new lists. These lists can be targeted toward prospects that make the best potential new customers for your business. Consumers can be targeted as new homeowners, new movers, households with children, and more. Businesses can be targeted as new businesses, small business owners, type of industry, and more.
The data you need is out there, whether by your hand or through the help of a reliable data compiling partner.
Enhance What You Already Have
Many businesses rely upon data they have recorded as a way to find or rediscover clients. But all it takes is an invalid email address or a returned to sender mail piece before that record is destroyed.
Before you toss out the duds, consider this: services exist that can help you enhance your records! In fact, it’s quick and easy to make sure that your existing lists are up to date.
Data enhancement is a game changer for many businesses. That’s because it gives you:
- Greater Efficiency: Your message reaches the right people with up-to-date contact names, phone numbers and email addresses.
- Smarter Processing: The more you know about your customers; the easier it is to find new ones just like them.
- Advanced Targeting: Grouping customers and prospects based on similarities will help you promote the products and services that will meet their needs.
- Increased Engagement: Put a personal touch on your communications so your customers and prospects feel like you are speaking directly to them.
With data enhancement you can append any number of things in existing lists including email addresses, phone numbers, demographics, company details, industry information, and more. Data enhancement also enables you to suppress unwanted prospects or current customers and allows you to de-duplicate existing lists, ensuring you can market most effectively.
Don’t let a change in address be the reason you lose money or customers – it doesn’t have to be!