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What are TargetReady™ Models?

Our TargetReady Models are pre-built lists designed to help you find consumers deemed highly likely to have specific behaviors or attitudes. To build these models, we use an extensive set of customer characteristics to assign model scores to each consumer record in our database.

We offer more than 90 models in the following categories: automobile, banking and finances, books, children, dining, donors, education, electronics, entertainment, events, food and grocery, health and fitness, home and garden, online activity, opinions, pets, shopping, sports and activities, telecommunications, and travel. Each model can be customized with a wide variety of selections, including age, gender, income, ethnicity, and geography.

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