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How accurate is your data?

We go above and beyond the industry standard to ensure the data you access is as accurate and complete as possible. In fact, we invest more than $20 million annually and employ more than 350 full-time researchers to compile and verify the information in our databases.

It’s this attention to detail that delivers consistently higher levels of accuracy and deliverability over the competition. In fact, our most recent competitive audit conducted by the University of Nebraska–Omaha found an accuracy level of 96.1% for company name, address, and phone number.

But we also recognize that no database can be perfect. Businesses are constantly closing, executives changing, and 20 percent of the consumer population moves every year. And while 100-percent accuracy is our goal, it is highly unlikely. Therefore, it is natural to receive a small amount of outdated information.

You are always covered by our satisfaction guarantee, and we will gladly replace any portion of your list that’s undeliverable, out of date, or disconnected.

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