EDUCATION CENTER

Get the Most Out of InfoUSA

Welcome to our Education Center. Below, you’ll find a variety of helpful articles and videos designed to show you how to put InfoUSA’s data and marketing tools to work for your business. Questions? Feel free to contact one of our marketing experts at 800.835.5856.

Lists & Leads

Registering for a SAN

Adboe PDF Icon

InfoUSA: Custom Lead Generation

How to Convert Leads Into Sales

Adboe PDF Icon

InfoUSA: Lists

Registering for a SAN

Adboe PDF Icon

10 Tips for Holiday Success

InfoUSA: Data Quality

Adboe PDF Icon

Tips for Writing a Viable Marketing Plan

Email Marketing

10 Terms for Email List Marketers

Business Email Etiquette and Rules

How to Create an Email Marketing Campaign

InfoUSA: Business Email Lists

10 Tips for Writing Email Copy

Email Marketing Tips

How to Interpret Email Campaign Reports

InfoUSA: Email Cleaning

Best Practices for Email Campaigns

Email Append and Email Database Maintenance

HTML Creative Design Guidelines

InfoUSA: Email Campaigns

Building a Permission-Based Email Marketing List

Tips for Writing a Viable Marketing Plan

SPAM Avoidance Guidelines

Direct Mail

23 Common Mistakes of Direct Mail Campaigns

How to Write Copy for Direct Mail

InfoUSA: Find New Customers

The Benefits of Direct Mail

Making Email and Direct Mail Work Together

What to Expect from Your Direct Mail Campaign

The Cornerstones of Direct Mail Success

Recipe for a Great Direct Mail Campaign

Getting Started with Direct Mail

Response Rates

Marketing Resources

These companies can help you take your marketing to the next step. For more information, click, call, or tweet any of the following.

  • Digital Sherpa twitter atsymbol phone
  • Mashable twitter atsymbol
  • DM News twitter atsymbol
  • Fast Company twitter atsymbol phone
  • Inc. twitter atsymbol phone
  • Marketing Profs twitter atsymbol phone
  • Marketing Sherpa twitter atsymbol
  • Direct Marketing Association twitter atsymbol phone
  • Target Marketing twitter atsymbol
  • USPS twitter atsymbol

Sales Resources

Need more information on how to sell more effectively? Click, call, or tweet any of the companies below for more information.

  • Selling Power twitter atsymbol phone
  • Just Sell twitter atsymbol phone
  • Smart Brief twitter atsymbol phone
  • National Sales Center twitter atsymbol

Small Business

The following sites are targeted specifically for small business owners. To learn more, simple click, call, or tweet.

  • Entrepreneur.com twitter atsymbol phone
  • New York Times (Small Business) twitter atsymbol phone
  • Wall Street Journal (Small Business) twitter atsymbol
  • Small Business Administration twitter atsymbol phone
  • Score twitter atsymbol

Questions? Call our marketing experts at 800.835.5856 to learn more.