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Data Enhancement

Add Missing data to your customer file

Make sure you have all the up-to-date information you need to reach your customers effectively. Our Data Enhancement service is a quick and simple way to get the most out of your customer list.

What data enhancement can mean for your business:

  • Greater Efficiency
    Make sure your message reaches the right people with up-to-date contact names, phone numbers and email addresses.
  • Customer Insights
    The more you know about your customers, the easier it is to find new ones just like them.
  • Advanced Targeting
    Grouping customers and prospects based on similarities helps you promote the products and services that will meet their needs.
  • Increased Engagement
    Put a personal touch on your communications so your customers and prospects feel like you are speaking directly to them.
  • Shorter Turnaround Time
    Our Data Enhancement tool lets you get results within the hour, and our experts are here to help with larger or custom jobs.

Here’s what you can append:

Consumer Data Append

Individual

  • Details for household members
  • Identifies each household member
  • Up to four individuals
  • Link individuals to business
  • Demographics
  • Date of birth
  • Head of household indicator
  • Age
  • Marital status
  • Spouse indicator
  • Ethnicity
  • Email
  • And more!

Business Data Append

Executive

  • Contact names
  • Title
  • Gender
  • Ethnicity
  • Email
  • Office size (# of professionals in office)
  • Link to residential data

Consumer Data Append

Household

  • Location attributes
    • Phone numbers
    • Length of residence
    • Dwelling unit size
    • Location type
    • Home value
    • Presence of mortgage
    • Latitude/longitude
  • Household data
    • Presence of adults
    • Age of head of household
    • Estimated income
    • Occupation
    • Presence of children
    • Children’s ages
  • Children’s ages (actual)
  • Lifestyle characteristics
  • Automobile ownership details

Neighborhood

  • Census information
    • Expanded attributes
    • 700+ census statistics
    • Means, medians, percentages
    • Age
    • Household composition
    • Education
    • Employment
    • Income
    • Race/ethnicity
  • Socio-economic status indicator (SESI)
    • Income
    • Occupation
    • Education
    • Ownership
  • Aggregate list statistics
    • % single-family home
    • % newcomers
    • % median income
  • Cluster systems
    • PRIZM NE

Business Data Append

Business

  • Industry code(s) (SIC & NAICS)
  • Mailing & location address
  • Phone
  • # of employees
  • Corporate sales
  • Asset size & expense estimates
  • Website
  • Public filings
  • Year established
  • Credit rating code
  • Corporate linkage
  • Franchise specialty
  • Out of business
  • Growing/shrinking business flag
  • Business hours
  • Credit cards accepted
  • Employee benefits data

Location

  • Site number
  • Work at home
  • Multi-tenant buildings
  • Professionals linked to business
  • Square footage
  • Number of PCs
  • Latitude/longitude
  • State
  • County
  • ZIP +4
  • Metro area
  • Cluster models
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Update and add to the demographic and firmographic data in your customer list.

Want To Learn More?

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Here are some other data processing services from InfoUSA to consider:

Postal Processing

We offer a suite of postal processing services to ensure your customer files are accurate and deliverable.

 

Call a marketing expert to learn more.

Data Suppression

It’s easy to suppress unwanted prospects or current customers from your marketing lists so you can maximize your results.

 

Call a marketing expert to learn more.

Merge/Purge

Our de-duplication and merge/purge solutions leave you with only the best records so you can market more efficiently.

 

Call a marketing expert to learn more.