With summer fading to fall and the kids back in school, it’s time to start thinking about the upcoming holiday season. And if you’re a savvy marketer you should already be thinking up opportunities to reach out to potential prospects as the holiday season approaches. When you plan ahead with your marketing it’s possible to not only anticipate shoppers’ needs ahead of the upcoming holidays, but to capitalize on them and meet your end of the year goals.
According to the National Retail Federation, holiday sales in 2015 reached $626.1 billion. Another strong season is expected in 2016 which is reason enough to get started with unique offers early in the holiday shopping season. Both email marketing and search engine marketing are excellent ways to get in touch with your targeted audience. Forrester Research reports there are more than 30 billion mobile moments happening each day in the United States so be sure to get in the action and make all of your online communication user-friendly. Also consider implementing an online display ad or a direct mail piece to boost the visibility of your message and increase your results.
Don’t forget the experts at InfoUSA offer a variety of marketing tools and services designed to help your business. This holiday season contact us to help you with a targeted list of potential consumer or business prospects, designing a direct mail piece, or creating and tracking an email campaign. If you need a little inspiration before you reach out, view this free 2016 downloadable holiday marketing calendar filled with important dates to keep in mind.
We wish you a very profitable holiday marketing season!