Now that Halloween has passed, we’re fully entrenched in the holiday season! And while it is somewhat traditional to purchase gifts for other people this time of year, a recent survey from the National Retail Federation (NRF) suggests consumers may be more inclined to act toward their own interests this holiday season. In fact, fifty-eight percent of consumers plan to buy for themselves, spending an average of $139.61, up 4 percent from last year’s $133.74.
Why not do a little something for yourself and your business this holiday season too? Let InfoUSA help you identify new business and consumer prospects who will boost your sales this November or December–and all year round. It doesn’t matter if your remaining marketing budget for 2016 is a lot or a little, we have a data or marketing solution for you. Whether you’re a brick and mortar business or your business is completely online, your products or services are needed.
According to the NRF, consumers will be splitting their time almost evenly between department stores and the online marketplace. The NRF also shared that most online shoppers take advantage of things like free shipping, ship-to-store, and buy online followed by picking it up in the store themselves.
Now is the perfect time to share the special services you’re offering to businesses and consumers this holiday season. Pinpoint the perfect holiday prospects with a targeted mailing or email list from InfoUSA. Choose your audience based on dozens of search selections including job title, company name, gender, estimated income, ZIP Code™ and much more.
Already have a list? Talk to us about our data enhancement services and get your data up-to-date so you’re not wasting money on uninterested parties. Don’t forget that if you need help getting the word out about your specials and services, we also offer marketing services such as email and direct mail campaigns, online advertising services, calling campaigns, and more.
No matter what your remaining 2016 budget is, the experts at InfoUSA can help you invest in your business this holiday season. We have you covered from start to send! Plus, don’t miss our holiday marketing calendar, which can help you plan out your remaining marketing for 2016.