Customer analysis profiling is a strategy that helps you identify ideal prospects to target by analyzing commonalities among your existing customer database. It is a strategy built on the simple premise that the best predictor of success in prospecting is careful assessment of your current customer base.
The following is a more in-depth discussion of customer analysis profiling, including insights on why it is important for your small business.
Customer Analysis Profiling Overview
Building a target market description or buyer persona has long been a critical piece of establishing a marketing strategy. A buyer persona is a profile of a person who represents the ideal customer for a particular solution that you sell. The more demographic, firmographic, geographic, and behavioral traits you include in establishing a persona, the more clear the target of your business strategy.
Customer analysis profiling is a data-driven approach to identifying your ideal customer. It eliminates the potential for biases and assumptions by leveraging the data you gather over time on existing customers. The data in your database is used to identify common or median traits of your buyers for each solution and an ideal customer profile is established. No more relying on guesswork, hunches, or gut instinct.
Benefits of Customer Analysis
There are numerous benefits to customer analysis profiling. The following are some of the most compelling advantages for your small business:
More Precise Targeting – Sophisticated and consultative customer analysis profiling, such as that which is carried out by InfoUSA, results in a much more accurate depiction of your ideal customer. Through more accurate targeting, your business can better segment marketing activities, including research and development, promotion, sales, and service.
Improved Behavioral Analysis – The ability to match customer profiles with behaviors is a huge advantage of profiling. You can get deep and thorough insights into the buying processes and activities of people that purchase particular solutions. This behavioral analysis helps in identifying the best products to promote to each segment, along with the best marketing channels and messages to integrate into your promotional campaigns.
Stronger Marketing Campaigns – Because of the awareness of profiles and behaviors, you can optimize the design and delivery of marketing campaigns. Arrange messaging sequences that mesh with the journey your targeted profiles take. Integrate traditional media, digital, email, and direct mail messages into a multi-channel campaign with a logical flow.
Optimized Financial Results – Based on the collective benefits already described, customer analysis profiling contributes to optimized bottom-line performance. You reduce costs by not targeting prospects who aren’t a good match for solutions. You optimize efficiency by targeting ideal customers with the right solutions and through the right marketing channels.
This in-depth look at customer analysis profiling should persuade any small-business owner of the value in identifying ideal customers and matching profiles to behaviors.
Now it is time to partner with InfoUSA to begin building your ideal customer profiles; create an account today!