Big Benefits of Data Appending

Better data means mail and email get to more of your existing and potential customers.

The modern customer database is fraught with incomplete and inaccurate information. Some entries may not include home or work phone numbers. Other records may include an outdated email address that repeatedly bounces back as undeliverable. Key data about customers, such as gender or job title, are often missing altogether.

Data is only useful if it’s accurate. By regularly appending your data set, you will have richer customer information, capture changes in mailing or email addresses, catch new phone numbers and improve the overall accuracy of your list.

Databases get messy for several reasons. For one, some types of contact information, such as email addresses, were not widely used until recently. In addition, data often comes from a range of sources such as telephone, mail, web, e-mail, events, promotions or personal contact, many of which may not ask for the proper or complete information.

The end result of these factors is a database with variable and missing information. To remain competitive today, businesses need the best possible information. Data append services, which take a database and match it against verified sources, are an effective way to fill the missing gaps and ensure quality information.

Here are six reasons why data appending is cost effective and better for customer relations.

1. More information

Data appending allows you to find and add name, occupation, address, email address and phone information for individuals and businesses. Appended lists can contain gender, birthdays, ages, job titles and job roles. Others can provide financial information such as credit score and income. Some services will append social media information such as Twitter handles, Facebook profiles or LinkedIn profiles.

2. Cleaner information

Data append services can correct typos, fix obsolete place names, update ZIP codes and clean up other errors that can invalidate a postal or email address. Companies that use multiple sources for contact information can further strengthen the accuracy of your lists.

3. Waste reduction

Returned mail, incorrect phone numbers, and email bounce-backs are all costly in terms of time, money or both. Data appends clear up the errors that lead to unwanted and unneeded mailing list management or post-mailing cleanup tasks, freeing up staff to do their jobs and do them more efficiently.

4. Improved segmentation

With more robust personal and business information, marketing and sales forces are better able to sort and segment data, pinpoint customers, plan sales trips and improve operational efficiency.

Robust data append services verify and add address information, phone types, email information and more demographic insights.

5. Fast information

Most companies can turn around a data append order within 2-3 weeks of receiving your database.

6. Cost-effectiveness

Data appending is affordable, with thousands of records appended for just a few dollars. Compare that cost to the staff time it would take to run reports, identify errors, correct errors and find new information. Data appending is a cost-effective alternative.

For most businesses, data is essential to contacting, tracking, marketing and selling to customers. Data append provides confidence you’re reaching the right people in all of your marketing and sales channels. To learn more about the importance of data appending and how InfoUSA helps companies find customers and grow their businesses, contact us at 866.355.1174.