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Here’s how to stay in front of your best prospects this summer

The busy travel season is upon us, and now it’s more important than ever to make sure your message reaches your target audience when they’re at work, home, or on the go by leveraging digital marketing campaigns. This means your marketing needs to follow your audience whether on mobile devices, websites, or in-store at shops they visit.

According to a Forbes article, most people try to avoid looking at emails while on vacation. However, many still look at them to stay ahead of potential work emergencies.

This summer a record-breaking 44.2 million Americans drove 50 or more miles to their destination on the Fourth of July, according to the American Automobile Association (AAA). That’s a 1.25 million increase of travelers compared to 2016, which made for one seriously busy weekend.

Here’s a quick overview at how AAA categorized those 44.2 million travelers:

  • 37.5 drove a vehicle, an increase of 2.9% from 2016
  • 3.44 million traveled by plane, an increase of 4.6%
  • 3.27 million chose other transportation (i.e. cruise, train, bus), an increase of 1.4%

You should keep in mind what your audience does before, during, and after traveling. You can use this information to your benefit when targeting prospects. Will they be headed to a repair shop soon? Does their vehicle need an oil change? Do they need information about their destination? And if there’s more than one passenger in the car, there’s a good chance one of them is using a mobile device or tablet.

Most importantly—as people continue to travel year after year—it’s imperative you strive to give your marketing the legs to deliver your message to an audience that’s always on the move.

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