Infogroup, the leading provider of high-value data and multichannel marketing solutions, announced today that Howard Schnuer will be joining the Small and Medium Business (SMB) Division as their Vice President of Marketing. Infogroup’s SMB division helps businesses acquire and retain customers through data-driven multichannel solutions including: InfoUSA, InfoCanada, Salesgenie, Credit.net and ReferenceUSA.
“I was attracted to Infogroup’s innovations around data technology,” said Schnuer. “Their ability to deliver high value data in real-time, through the Data Axle™, and their expanding capabilities around mobile is compelling. I’m excited to be a part of these initiatives that will bring value and drive revenue for small and medium businesses.”
A former client of Salesgenie, Schnuer comes to Infogroup from Restaurant.com where he led the marketing and sales efforts of the Business to Business Incentive & Loyalty Solutions division. He held several senior level roles in marketing where he focused on the transformation of their marketing campaigns. These lead to a reinvigoration of the brand and significant increase in revenue. With over 20 years of direct marketing experience, list brokerage and management, social media marketing, multichannel marketing, telemarketing and lead generation, Schnuer has held key leadership roles across a number of companies including: W.W. Grainger, Hammacher Schlemmer as well as Citicorp.
Schnuer received his Bachelor of Science in Marketing from Bentley College and his Masters of Business Administration from CUNY, Baruch College. He has also earned honors for his participation in the Dale Carnegie Graduate Course and the Direct Marketing Educational Foundation’s Collegiate Institute. He will be based out of the Chicago office.
“Schnuer has the right mix of innovation and experience that we look for in our talent,” stated Amit Khanna, President of Small and Medium Business, Infogroup. “We are excited that he’s joining us and are looking forward to working with him as we continue to introduce new value added features and capabilities across our solution suite.”
Read more news on Infogroup.com.