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InfoUSA is the leading provider of business and consumer
information products, database marketing services, data processing
services and sales and marketing solutions. Content is the essential
ingredient in every marketing program, and InfoUSA has the most
comprehensive data in the industry, and is the only company to own a
proprietary database of 210 million U.S. consumers and 14 million
U.S. businesses. The InfoUSA database powers the directory services
of the top Internet traffic-generating sites. Nearly 4 million
customers use InfoUSA's products and services to find new customers,
grow their sales, and for other direct telemarketing, customer
analysis and credit reference purposes.
InfoUSA recognizes the privacy interests of the businesses and
consumers on which it collects information and has implemented
comprehensive and formal data protection policies which balance
privacy expectations with the legitimate business need of our
customers.
Data Compilation
The information compiled by InfoUSA incorporates several data
elements for businesses and consumers. The information is acquired
from reliable sources and InfoUSA takes great care through specific
quality control procedures to verify and maintain the accuracy of
the information.
Security
InfoUSA uses several security systems and procedures to safeguard
the information, ensuring the data is accessed only by authorized
individuals for legitimate business needs. InfoUSA will not transmit
or sell the compiled information to third parties without obtaining
a written or electronic agreement that defines the rights and
responsibilities with respect to the data. Further, InfoUSA will
review our customer's use of the data to ensure sensitive data is
being handled in accordance with required protections, and that this
information is not used for deceptive, misleading, distasteful, or
suspicious purposes.
Compliance
InfoUSA complies with all applicable federal and state laws
concerning data privacy, as well as best practices and procedures
and guidelines established by industry groups of which the company
is a contributing member, including the Direct Marketing Association
(DMA). InfoUSA maintains agreements with its customers containing
strict controls on the data as required by the applicable laws and
industry standards. The company also encourages its customers that
are not members of the DMA or other applicable industry groups to
comply with the standards and guidelines established by those
groups.
Communication, Access, and Correction
Upon a reasonable request, InfoUSA will explain to businesses and
consumers the nature and types of sources used to compile the data.
InfoUSA maintains procedures by which businesses can request
corrections for any incorrect data, as well as request any business
or consumer information be suppressed from compiled lists which are
marketed to InfoUSA customers. Requests for information or access
can be made in writing to InfoUSA, Inc., Attn: Content Feedback,
1020 E First St, Papillion, NE 68046 or contentfeedback@InfoUSA.com.
Privacy
InfoUSA Inc. has created this privacy statement in order to
demonstrate our firm commitment to privacy. InfoUSA Inc. believes
that concern for everyone's privacy is a basis for sound business
practices within direct marketing and other arenas. This statement
is intended to apply to all visitors of web sites owned and operated
by InfoUSA Inc. If you have any questions after reading this privacy
statement, you may contact us at 800.321.0869.
Collection of Information
InfoUSA Inc. does not collect personally identifiable information
about visitors except when visitors specifically provide such
information on a voluntary basis. For example, such personally
identifiable information may be gathered from the registration
process for subscription sites or services and in connection with
content submissions, community postings (e.g., chat and bulletin
boards), suggestions, and transactional areas. Such information may
be used by InfoUSA Inc. for the following purposes: contacting a
subscriber regarding account status, changes to the subscriber
agreement, special discounts, promotions, products offered and other
matters relevant to the underlying service and/or the information
collected.
InfoUSA Inc. values opinions and comments from visitors, so we
occasionally conduct online surveys. These surveys are entirely
optional for all visitors. Most frequently, the information is
aggregated and used to make improvements to InfoUSA Inc. web sites
and to develop appealing content, features and promotions for
visitors. Survey participants are anonymous unless otherwise stated
in the survey. InfoUSA Inc. reserves the right to perform
statistical analyses of visitor's behavior and characteristics. In
order to measure interest in and use of the various areas of the
site and to inform advertisers of such information as well as the
number of visitors that have been exposed to or clicked on their
advertising banners. InfoUSA Inc. will provide only aggregated data
from these analyses to third parties. Also, visitors should be aware
that InfoUSA Inc. may sometimes permit third parties to offer
subscription and/or registration-based services through an InfoUSA
Inc. web site.
InfoUSA Inc. is not responsible for any actions or policies of
such third parties and visitors should check the applicable privacy
policy of such party when providing personally identifiable
information. Visitors should be aware that when they voluntarily
disclose personally identifiable information (e.g., user name,
e-mail address) on the bulletin boards or in the chat areas of
InfoUSA Inc. sites, that information, along with any substantive
information disclosed in the visitor's communication, can be
collected, correlated and used by third parties. This information
may result in unsolicited messages from other posters or third
parties. Such activities are beyond the control of InfoUSA Inc.
Cookies, etc.
Visitors also should be aware that non-personal information (for
example, domain names or e-mail and IP addresses) and data may be
automatically collected through the standard operation of InfoUSA
Inc.'s internet servers or at InfoUSA Inc.'s discretion through the
use of "cookies." "Cookies" are small text files a web site can use
to recognize repeat visitors, facilitate a visitor's ongoing access
to and use of the site, track usage behavior and compile aggregate
data that will allow content improvements and targeted advertising.
Cookies are not programs that come onto a visitor's system and
damage files. Generally, cookies work by assigning a unique number
to the visitor that has no meaning outside the assigning site.
Visitors to InfoUSA Inc. web sites should be aware that InfoUSA Inc.
cannot control the use of cookies, or the non-personal information
collected through the cookies by advertisers or third parties
hosting data for InfoUSA Inc. If a visitor does not want information
collected through the use of cookies, there is a simple procedure in
most browsers that allows the visitor to deny or accept the cookie
feature. However, visitors should note that cookies may be necessary
to provide them with certain features (e.g., customized delivery of
information) available on the InfoUSA Inc. web sites.
Opt Out Policy
Upon a visitor's request, InfoUSA Inc. will:
allow any visitor to "opt out" of further promotional contacts;
use reasonable efforts to allow visitors to update/correct
personal information previously submitted which he/she states is
erroneous to the extent such activities will not compromise privacy
or security interests;
and initiate reasonable efforts to functionally delete the
visitor and his/her personal information from its database. Visitors
should be aware that it might be impossible to completely delete
erroneous information or a visitor's personal information without
some residual information remaining in its database because of
backups and records of deletions.
Security
InfoUSA Inc. is responsible for the security of personal
information provided by visitors. Strict measures will be taken to
assure against unauthorized access, alteration, or dissemination of
personal information.
Disclosure of Information
InfoUSA Inc. may disclose visitor information if requested or
required to by law, court order, or government or law enforcement
authority. In addition, InfoUSA Inc. may in its sole discretion
disclose visitor information if it believes in good faith that
disclosure is otherwise necessary or advisable for any reason
including without limitation rights or properties of InfoUSA Inc. or
any third party.
Changes
InfoUSA Inc. reserves the right to change this privacy statement
at anytime upon providing notification to visitors. This privacy
statement and the policies outlined herein are not intended to and
do not create any contractual or other legal rights in or on behalf
of any other person or entity.
A notice will be posted on InfoUSA's web page
www.InfoUSA.com
EFFECTIVE DATE: June 1, 2009
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