PRIVACY & SECURITY
InfoUSA Inc. Online and Offline Privacy and Security Policy
InfoUSA is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and InfoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 210 million U.S. consumers and 14 million U.S. businesses. The InfoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use InfoUSA’s products and services to find new customers, grow their sales, and for other direct telemarketing, customer analysis and credit reference purposes.
InfoUSA recognizes the privacy interests of the businesses and consumers on which it collects information and has implemented comprehensive and formal data protection policies which balance privacy expectations with the legitimate business need of our customers.
The information compiled by InfoUSA incorporates several data elements for businesses and consumers. The information is acquired from reliable sources and InfoUSA takes great care through specific quality control procedures to verify and maintain the accuracy of the information.
InfoUSA uses several security systems and procedures to safeguard the information, ensuring the data is accessed only by authorized individuals for legitimate business needs. InfoUSA will not transmit or sell the compiled information to third parties without obtaining a written or electronic agreement that defines the rights and responsibilities with respect to the data. Further, InfoUSA will review our customer’s use of the data to ensure sensitive data is being handled in accordance with required protections, and that this information is not used for deceptive, misleading, distasteful, or suspicious purposes.
InfoUSA complies with all applicable federal and state laws concerning data privacy, as well as best practices and procedures and guidelines established by industry groups of which the company is a contributing member, including the Direct Marketing Association (DMA). InfoUSA maintains agreements with its customers containing strict controls on the data as required by the applicable laws and industry standards. The company also encourages its customers that are not members of the DMA or other applicable industry groups to comply with the standards and guidelines established by those groups.
Communication, Access, and Correction
Upon a reasonable request, InfoUSA will explain to businesses and consumers the nature and types of sources used to compile the data. InfoUSA maintains procedures by which businesses can request corrections for any incorrect data, as well as request any business or consumer information be suppressed from compiled lists which are marketed to InfoUSA customers. Requests for information or access can be made in writing to InfoUSA, Inc., Attn: Content Feedback, 1020 E First St, Papillion, NE 68046 or contentfeedback@InfoUSA.com.
InfoUSA Inc. has created this privacy statement in order to demonstrate our firm commitment to privacy. InfoUSA Inc. believes that concern for everyone’s privacy is a basis for sound business practices within direct marketing and other arenas. This statement is intended to apply to all visitors of web sites owned and operated by InfoUSA Inc. If you have any questions after reading this privacy statement, you may contact us at 800.835.5856.
Collection of Information
InfoUSA Inc. does not collect personally identifiable information about visitors except when visitors specifically provide such information on a voluntary basis. For example, such personally identifiable information may be gathered from the registration process for subscription sites or services and in connection with content submissions, community postings (e.g., chat and bulletin boards), suggestions, and transactional areas. Such information may be used by InfoUSA Inc. for the following purposes: contacting a subscriber regarding account status, changes to the subscriber agreement, special discounts, promotions, products offered and other matters relevant to the underlying service and/or the information collected.
InfoUSA Inc. values opinions and comments from visitors, so we occasionally conduct online surveys. These surveys are entirely optional for all visitors. Most frequently, the information is aggregated and used to make improvements to InfoUSA Inc. web sites and to develop appealing content, features and promotions for visitors. Survey participants are anonymous unless otherwise stated in the survey. InfoUSA Inc. reserves the right to perform statistical analyses of visitor’s behavior and characteristics. In order to measure interest in and use of the various areas of the site and to inform advertisers of such information as well as the number of visitors that have been exposed to or clicked on their advertising banners. InfoUSA Inc. will provide only aggregated data from these analyses to third parties. Also, visitors should be aware that InfoUSA Inc. may sometimes permit third parties to offer subscription and/or registration-based services through an InfoUSA Inc. web site.
Opt Out Policy
Upon a visitor’s request, InfoUSA Inc. will:
- allow any visitor to “opt out” of further promotional contacts;
- use reasonable efforts to allow visitors to update/correct personal information previously submitted which he/she states is erroneous to the extent such activities will not compromise privacy or security interests;
- and initiate reasonable efforts to functionally delete the visitor and his/her personal information from its database. Visitors should be aware that it might be impossible to completely delete erroneous information or a visitor’s personal information without some residual information remaining in its database because of backups and records of deletions.
InfoUSA Inc. is responsible for the security of personal information provided by visitors. Strict measures will be taken to assure against unauthorized access, alteration, or dissemination of personal information.
Disclosure of Information
InfoUSA Inc. may disclose visitor information if requested or required to by law, court order, or government or law enforcement authority. In addition, InfoUSA Inc. may in its sole discretion disclose visitor information if it believes in good faith that disclosure is otherwise necessary or advisable for any reason including without limitation rights or properties of InfoUSA Inc. or any third party.
InfoUSA Inc. reserves the right to change this privacy statement at anytime upon providing notification to visitors. This privacy statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any other person or entity.
A notice will be posted on InfoUSA’s web page www.InfoUSA.com.
EFFECTIVE DATE: June 1, 2009