FREQUENTLY ASKED QUESTIONS

Get answers to your InfoUSA, marketing & sales questions

Data

At InfoUSA, we understand that accurate data is a key component of your business’s growth. That’s why we invest over $50 million every year and dedicate more than 500 full-time researchers to ensure our business and consumer records are continuously updated.

When you purchase our data, you can expect to get the highest quality information available for your sales, marketing, research, and reference needs. To learn more, click here.

We compile our business databases from a multitude of directory and event-driven sources, including new business filings, daily utility connections, press releases, corporate websites, annual reports, user-generated feedback, and thousands of U.S. and Canadian Yellow Page directories. Then, we call each and every business—making over 40 million calls each year—to gather and verify valuable information and ensure your data is current, accurate, and relevant.

We use 29 billion records from over 100 different sources to aggregate our consumer databases every year. We gather raw data from real estate and tax assessments, voter registration files, utility connects, bill processors, behavioral data, and other sources before we integrate dozens of proprietary enrichment sources.

To add or change your business listing, click here.

To protect consumers’ privacy, we cannot add or change information in our consumer database upon request. These records are updated upon receipt of local telephone directories.

Business records must be verified over the phone before they can be added or changed in the database. This process can take up to 60 days.

We’ve developed a sophisticated computer model—which considers factors such as number of employees, years in business, industry stability, census data, and more—to assign practical and statistically sound credit ratings to each company in our business database.

Our TargetReady Models are pre-built lists designed to help you find consumers deemed highly likely to have specific behaviors or attitudes. To build these models, we use an extensive set of customer characteristics to assign model scores to each consumer record in our database.

We offer more than 90 models in the following categories: automobile, banking and finances, books, children, dining, donors, education, electronics, entertainment, events, food and grocery, health and fitness, home and garden, online activity, opinions, pets, shopping, sports and activities, telecommunications, and travel. Each model can be customized with a wide variety of selections, including age, gender, income, ethnicity, and geography.

Email Campaigns

Generally, email campaigns can be put together in 2–5 days. Before an email campaign can be sent, the list and design must be prepared and the email must be approved. Any delays in these steps can affect the project’s timeframe.

Following your purchase, we will do the following:
• Set up your email message in Multipart MIME format, which allows recipients with text-only email to receive your message.
• Test and obtain your final approval before deploying your email.
• Send the email on your behalf.
• Monitor, track, and report your campaign’s open and response rates.

When you rent email addresses from us, the price includes the setup and delivery of your email message.

Yes. You have the option to choose from our pre-designed email templates or you can have our creative services team design a custom email for you.

Before sending any campaign, we must first verify the following: it is in good taste; offers can be clearly understood; and it does not state or imply knowledge of the recipient or household. To learn more, view our terms and conditions.

Yes. Your email campaign results are available 24 hours after being sent.

With your email campaign purchase, you are renting the email addresses on your list and we will send the email on your behalf. We do not provide a file of email addresses. However, you may collect email addresses of prospects that respond to your offer. You can also purchase business emails separately.

Yes, you are able to purchase a follow-up list with contact information of all of the individuals who opened and clicked through your email.

Our creative services team can create an HTML version of your email. The fee is $100 per hour, and the average time is 1–2 hours.

Direct Mail Campaigns

Depending on your design needs and approval times, it usually takes 2–5 days from project start to mail date.

Your purchase includes full-color or black-and-white professional printing of your postcard, brochure, or letter. Also included are the costs associated with addressing and mailing your campaign to the selected recipients.

Yes. You have the option to choose from our pre-designed postcard templates or you can have our creative services team design a custom postcard, brochure, or letter for you.

Before sending any campaign, we must first verify the following: it is in good taste; offers can be clearly understood; and it does not state or imply knowledge of the recipient or household. To learn more, view our terms and conditions.

Data Enhancement

Through the online module, users can process spreadsheets containing up to 50,000 rows and 100 columns, with a maximum file size of 30MB. Acceptable file types are CSV, XLS, XLSX, and tab delimited. To process larger files, please call 800.835.5856.

For business appends, you can add: company name and address (includes ACE postal standardization); contact name, title, and gender; phone number; fax number; SIC code; employee size range; sales volume range; and website URL.

The following data can be added with consumer appends: phone number; gender; marital status; home value; presence of children; own/rent indicator; length of residence; location type; and income range.

Smaller files can be processed within a few minutes, while larger files may take a few hours to complete. For a larger order that requires the assistance of one of our marketing experts, the turnaround times may vary.

Not all of the email addresses used for our Email Append service are matched to a record within our databases. Therefore, it is possible to occasionally append an email address to your contact list without receiving additional demographic information.

Orders

We accept credit cards (Visa, MasterCard, American Express, and Discover),
PayPal, and checks.

Please make checks payable to InfoUSA.com and mail to:

InfoUSA – Accounts Payable
P.O. Box 3603
Omaha, NE 68103-3603

If you need to cancel your order, please contact your representative or call 800.835.5856. There is a 50% cancellation charge for all orders.

All lists are delivered electronically to you via the email address you provided. You can also choose to have your list delivered by CD-ROM, or as pre-printed prospects lists, 3x5 sales leads cards, or mailing labels (pressure-sensitive or cheshire).

Most list orders are delivered within minutes to the email address provided.

We believe our business and consumer databases contain the best possible information. But we also recognize that no database can be perfect. Every year, 80% of businesses and 20% of the consumer population moves every year. So it’s natural to receive a small amount of outdated listings.

That’s why we offer our 100% satisfaction guarantee. You’ll receive a full refund for any portion of your list that’s undeliverable, out of date, or disconnected. Plus, if the percentage of bad data exceeds 8%, you’ll get $0.40 for every bad record beyond that percentage.

Account

You can use our website to run counts without setting up an account, but you must register to get a quote and make a purchase.

To update your account information, please contact your InfoUSA representative or call 800.835.5856.

Security & Privacy

Yes, all credit card information entered on our site is sent through a secure connection, using 128-bit encryption.

To view our privacy policy, click here.

To view our terms and conditions, click here.