FREQUENTLY ASKED QUESTIONS
Get answers to your InfoUSA marketing & sales questions
Yes. Our designers can create an HTML version of your email at a rate of $100/hour. The average time to do so is 1–2 hours.
You may purchase a follow-up list that contains contact information for each individual who opened and clicked through your email.
Yes. A report detailing your open and response rates will be available 24 hours after campaign deployment.
You can use our website to run counts without setting up an account, but you must register to get a quote and make a purchase.
We go above and beyond the industry standard to ensure the data you access is as accurate and complete as possible. In fact, we invest more than $20 million annually and employ more than 350 full-time researchers to compile and verify the information in our databases.
It’s this attention to detail that delivers consistently higher levels of accuracy and deliverability over the competition. In fact, our most recent competitive audit conducted by the University of Nebraska–Omaha found an accuracy level of 96.1% for company name, address, and phone number.
But we also recognize that no database can be perfect. Businesses are constantly closing, executives changing, and 20 percent of the consumer population moves every year. And while 100-percent accuracy is our goal, it is highly unlikely. Therefore, it is natural to receive a small amount of outdated information.
You are always covered by our satisfaction guarantee, and we will gladly replace any portion of your list that’s undeliverable, out of date, or disconnected.
Click here to add or update your business listing.
To protect consumers’ privacy, we are not able add information to our consumer database on request. Consumer records are updated upon receipt of local telephone directories.
To update your account information, please contact your InfoUSA representative or call 800.835.5856.
All Infogroup/Salesgenie information is compiled from public sources. To remove your business information from our database, please send a removal request on company letterhead to the following address:
Attn: Content Feedback
1020 E. 1st Street
Papillion, NE 68046
You can also fax your request to 402.836.3993, or email email@example.com.
We compile our business database from a wide variety of sources, such as:
- U.S. and Canadian Yellow Page directories
- New business filings
- Daily utility connections
- Press releases
- Corporate websites
- Annual reports
- User-generated feedback
But we don’t stop there. To ensure your data is accurate, up-to-date, and complete, we make over 24 million calls each year.
Our consumer database is gathered from more than 100 sources, including:
- Real estate and tax assessments
- Voter registration files
- Utility connections
- Bill processors
- Behavioral data
- And many other sources
We are constantly updating our consumer records—rebuilding the database monthly—to guarantee that you get the most current and accurate information possible.
It generally takes 2–5 days to deploy a direct mail campaign. Your project’s specific design needs and the approval process may affect the timeline.
Most campaigns can be completed in 2–5 days. However, delays in any of the necessary steps—list building, design, and email approval—can negatively affect the project’s timeframe.
Most list orders are delivered within minutes to the email address provided.
The price of renting email addresses from us includes setup and delivery of your email message.
Yes. You can choose from our pre-designed email templates or have our professional designers create a custom email for you.
Yes. You can choose from our pre-designed postcard templates or have our professional designers create a custom postcard, brochure, or letter for you.
You can reset your password here.
All lists are delivered electronically to you via the email address you provided. You can also choose to have your list delivered by CD-ROM, or as pre-printed prospects lists, 3×5 sales leads cards, or mailing labels (pressure-sensitive or cheshire).
Yes, all credit card information entered on our site is sent through a secure connection, using 128-bit encryption.
We’ve developed a sophisticated computer model—which considers factors such as number of employees, years in business, industry stability, census data, and more—to assign practical and statistically sound credit ratings to each company in our business database.
Our TargetReady Models are pre-built lists designed to help you find consumers deemed highly likely to have specific behaviors or attitudes. To build these models, we use an extensive set of customer characteristics to assign model scores to each consumer record in our database.
We offer more than 90 models in the following categories: automobile, banking and finances, books, children, dining, donors, education, electronics, entertainment, events, food and grocery, health and fitness, home and garden, online activity, opinions, pets, shopping, sports and activities, telecommunications, and travel. Each model can be customized with a wide variety of selections, including age, gender, income, ethnicity, and geography.
To view our terms and conditions, click here.
Your purchases covers the following costs:
- Full-color or black-and-white printing of your postcard, brochure, or letter
- Addressing and mailing the direct mail piece to your list
We will take care of the following for you:
- Program your email message using Multipart MIME format. (This allows recipients with text-only email to read your message.)
- Test your email and get your final approval before sending.
- Send your email on your behalf.
- Monitor, track, and report the open and response rates.
Our online tool can process spreadsheets that contain up to 50,000 rows and 100 columns; the maximum file size is 30MB. Acceptable file types are CSV, XLS, XLSX, and tab delimited. To enhance a larger file, please call 877.708.3844.
If you need to cancel your order, please contact your representative or call 800.835.5856. There is a 50% cancellation charge for all orders.
We believe our business and consumer databases contain the best possible information. But we also recognize that no database can be perfect. Every year, 80% of businesses and 20% of the consumer population moves every year. So it’s natural to receive a small amount of outdated listings.
That’s why we offer our 100% satisfaction guarantee. You’ll receive a full refund for any portion of your list that’s undeliverable, out of date, or disconnected. Plus, if the percentage of bad data exceeds 8%, you’ll get $0.40 for every bad record beyond that percentage.
For business appends, you can add: company name and address (includes ACE postal standardization), contact name, title, and gender; phone number; fax number; SIC code, employee size range; sales volume range; and website URL.
The following data can be added with consumer appends: phone number; gender; marital status; home value; presence of children; own/rent indicator; length of residence; location type; and income range.
Depending on the file size, processing times can range from a few minutes to a few hours. Timeframes will vary for larger orders requiring the assistance of a marketing expert.
We accept credit cards (Visa, MasterCard, American Express, and Discover),
PayPal, and checks.
Please make checks payable to InfoUSA.com and mail to:
InfoUSA – Accounts Payable
P.O. Box 3603
Omaha, NE 68103-3603
Note: We do not currently accept payments via PayPal’s eCheck option.
Business records must be verified over the phone before they can be added or changed in the database. This process can take up to 60 days.
Some of the email addresses used in our Email Append service are not yet matched to a record within our databases. As a result, you may occasionally receive an email address that doesn’t include demographic information.
Before sending any campaign, we must first verify the following: it is in good taste; offers can be clearly understood; and it does not state or imply knowledge of the recipient or household. To learn more, view our terms and conditions.
Email Marketing Tips
Email Marketing Tips
- 10 Terms for Email List Marketers
- 10 Tips for Writing Email Copy
- Best Practices for Email Campaigns
- Building a Permission-Based Email Marketing List
- Business Email Etiquette and Rules
- Email Append and Email Database Maintenance
- Email Marketing Tips
- Email Subject Lines
- HTML Creative Design Guidelines
- How to Create an Email Marketing Campaign
- How to Interpret Email Campaign Reports
- Making Email and Direct Mail Work Together
- Response Rates
- SPAM Avoidance Guidelines