Data Quality

InfoUSA believes accurate data is a key component of business growth which is exactly why we invest over $50 million to ensure our business and consumer mailing lists and records are continuously updated.

We also dedicate over 500 full-time researchers to build and update the most accurate business databases in the U.S. and Canada. We place more than 20 million phone calls per year to verify and collect additional information.

With our data you can expect to have the highest quality in the industry for your sales, marketing, research and reference needs.

How we compile our business, consumer, and specialty data

Business Data

To build our business database we start by compiling information from:
  • More than 4,000 telephone directories
  • Over 250 new business sources including Secretaries of State, County Courthouses and Public Record Notices and utility connections
  • Internet research, news monitoring and user-generated content
  • USPS hygiene processes to provide each record with the most accurate address possible
Then, InfoUSA does something no one else does. Our teleresearch associates call businesses to verify and update key information on file. Speaking with these businesses allows us to keep the data as current as possible – and we’re the only company in the industry that calls every business each year – not just the large ones.

Consumer Data

InfoUSA uses 29 billion records from over 100 different sources to compile our database for your marketing lists and sales leads. We gather data from:
  • Real estate and tax assessments
  • Voter registration files
  • Utility connections
  • Bill processors, behavioral data and many other sources
With a full rebuild every month, our Consumer Database sets the standard for unparalleled quality, while our comprehensive demographic and lifestyle attributes allow businesses to create the perfect list for any sales, marketing or research campaign.

Specialty Data

Beyond our core Business and Consumer assets, we build additional specialty databases allowing you to:
  • Target brand new businesses as they open
  • Reach new movers and new homeowners
  • Identify business or consumer bankruptcy filings
  • And much more!
We think you’ll be quite surprised by the growth and profit potential of accurate data. We can help you find the data you need. Simply contact us to learn more >>